MoneySense – Canada’s #1 Personal Finance Blog

Lead developer on MoneySense, Canada’s most trusted personal finance publication reaching millions of Canadians monthly. Built custom WordPress Gutenberg blocks and implemented mobile-first responsive design for optimal reading experience across all devices.

Tech Stack

• Custom WordPress theme with mobile-first design
• Custom WordPress Gutenberg blocks using wp-scripts
• Advanced Custom Fields (ACF) for site options
• Custom WordPress plugins for content features
• Performance optimization for Core Web Vitals

Challenge

MoneySense needed a modern, fast-loading website that could handle high traffic volumes while giving editors powerful tools to create engaging financial content. The site required custom table formatting, comparison widgets, and SEO-optimized content structures.

Solution

Developed custom Gutenberg blocks using wp-scripts for financial comparison tables, calculators, and content widgets. Customized standard WordPress blocks to meet business requirements including enhanced table styling and responsive layouts. Implemented ACF for flexible site-wide options. The result is a fast, SEO-optimized platform that ranks highly for competitive personal finance keywords.